Clear & clear menggelar peluncuran kampanye #BanggaDenganWarnaKulitmu di Kedai Kopi 89, Kemang, Jakarta Selatan, Selasa (16/8/2017).

Jakarta, jorongonline.com– Dalam rangka Hari Kemerdekaan Indonesia 72, Clean & Clear meluncurkan kampanye #BanggaDenganWarnaKulitmu. Hal ini dilakukan sebagai dorongan kepada para remaja putri Indonesia untuk bangga dengan bagian dari Indonesia yang penuh warna.

Brang Manager Clean & Clear®, Yuni Sulistyo mengungkapkan kampanye tersebut merupakan komitmen sebagai perusahaan kosmetik untuk mendukung para remaja di Indonesia.

“Kami percaya bahwa tidak masalah apapun warna kulitnya, Anda harus bangga pada diri sendiri. Kami mendorong para remaja putri di Indonesia untuk merayakan cerahnya beragam warna kulit remaja di Indonesia dan memungkinkan mereka untuk bangga dalam mengekspresikan diri. Setiap remaja putri Indonesia harus mampu mengatakan #BanggaDenganWarnaKulitmu pada diri mereka sendiri maupunkepada orang lain,”ungkapnya di Kedai 89, Kemang, Jakarta Selatan, Selasa (16/8/2017) siang.

Yuni melanjutkan, bulan Agustus ini merupakan saat yang tepat untuk menanamkan kepercayaan diri pada semua remaja melalui hastag tersebut.

Dalam peluncuran kampanye ini, clean & clear mengundang vlogger kecantikan muda, Abel Cantika. Wanita yang memiliki lebih dari 359k pengikut di Instagram dan 221k pelanggan di channel YouTube-nya ini turut mendukung Clean & Clear

“Filter dan manipulasi foto di sejumlah situs media sosial menciptakan generasi remaja yang mudah ‘terpedaya’. Banyak gadis remaja Indonesia berpikir bahwa mereka akan tampil lebih menarik jika memiliki kulit yang lebih putih,” katanya.

Ia melanjutkan, lingkup luas media sosial juga menghakimi dalam hal daya tarik, harga diri seseorang dirusak hanya dikarenakan oleh banyaknya jumlah suka (likes) atau kurangnya respon terhadap swafoto (selfie) mereka.

“Itulah sebabnya di bulan kemerdekaan Indonesia, gerakan #BanggaDenganWarnaKulitmu sangat cocok bagi kita semua untuk terbebas dari mitos sosial tersebut dan membangkitkan rasa percaya diri,” ujar Abel. (APR/*)

 

 

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